How Bayzat recruited 35+ world-class engineers in 6 months

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17642+

Candidates

1096

Hours of interviewing

786

Deep Evaluations

37

Hired

About the company

Bayzat has redefined the way work works for employers and employees in the Middle East by automating HR, payroll, employee benefits, and insurance. Bayzat is a leader in multiple highly competitive industries and stands tall as a differentiated product with a loyal customer base.
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It is also one of the most talent-rich organizations in the region, growing from low double digits to 300+ employees in a matter of a few years. Some other notable statistics:

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1200+ customers in UAE and Saudi Arabia

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75M+ USD in funding secured

Hyper-growth & the big reshuffle 2021-22 🚀

This 2021-2022, Bayzat is going multinational as the company experiences extraordinary growth in its product adoption. But these exciting times bring with them a challenge—extremely ambitious hiring targets for engineering talent leaders. On top of this, unpredictable conditions in the job market make any sort of planning difficult.
Bayzat identified the challenges and took steps to mitigate them. A partnership with Whitecarrot.io was one of these initiatives.

Slow, complex and expensive 😤

Some of the issues which were identified during the pilot with Whitecarrot.io:
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Talent Acquisition Team was spending a lot of time managing administrative tasks due to lack of automation

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High reliance on expensive sourcing partners

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Candidates were not getting responses as per the minimum standards

Small steps towards big improvements 🐣

Once the pilot for a single role showed movement in the right direction, Bayzat's leadership was quick to adopt Whitecarrot.io for the whole engineering organization. We were still in our early beta at this time.
The talent team continuously added new roles, received feedback from candidates, and iterated on their process.

Bayzat's winning formula 🏆

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Making Candidate Experience their North Star 🌟

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Using data to make small incremental improvements.

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Quick adoption of recruitment automation and utilizing Whitecarrot.io to its fullest.

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Talent acquisition team maintained high standards by working closely with hiring managers throughout the implementation.

How did Bayzat use Whitecarrot.io

integrations

Seamless integration with Lever

Whitecarrot.io was seamlessly integrated with the existing Bayzat HR Tool Stack. While Lever does the heavy lifting, our platform is used to build an exceptional candidate experience on top of it.

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Transparent screening process

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Customizable quizzes that fits the criteria

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candidate experience

Customizable candidate experience

The candidate experience was rated 4.93 out of 5 by 6200+ candidates.

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Candidate portal

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Custom Branding

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Recruitment Guides

Find Out MoreI Want to Try it!
Shortlisting

Faster screening

Improved both “Time to shortlist” and “Shortlist to Hire Ratio” by using asynchronous communication.

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Screening Quiz

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Video Questions

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Custom Questions

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shortlist
Home Assignment

Removed engineering dependency

Reduced dependency on the engineering team by using Whitecarrot.io experts for:

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Creating Home Assignment

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Reviewing Home Assignment

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Key results

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Hired 35+ engineers across multiple roles in just 6 months

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Reduced 20 engineering hours per hire

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“Time to Hire” slashed 50% from 7 weeks to 3.5 weeks

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ROI+++, reduced reliance on sourcing partners

ABOUT THE AUTHOR
Mridul Bajoria
Founder, Whitecarrot.io
See for yourself

Scale faster and better with Whitecarrot.io

Use our technology and industry expertise to build exceptional candidate experiences and turn this crisis into an opportunity.

About the Company

Bayzat has redefined the way work works for employers and employees in the Middle East by automating HR, payroll, employee benefits, and insurance. Bayzat is a leader in multiple highly competitive industries and stands tall as a differentiated product with a loyal customer base.
It is also one of the most talent-rich organizations in the region that grew from low double digits to 300+ employees in a matter of a few years. Some other notable statistics:
  • 1200+ customers in UAE and Saudi Arabia
  • 75M+ USD in funding secured

Hyper-growth 🚀 & the Big Reshuffle 2021-22.. 📊

In 2021-2022, Bayzat is going multi-national and is experiencing extraordinary growth in its product adoption. These exciting times bring with them extremely ambitious hiring targets for engineering talent leaders. On top of all this, unpredictable conditions in the job market only made any sort of planning even more difficult.
The Talent Leaders at Bayzat saw these challenges and set in motion a series of actions to mitigate the risks and accomplish the hiring targets. A pilot with the Whitecarrot.io platform was also a part of such initiatives.

Can’t measure it, Can’t change it 🤌

Here are some issues which were identified during the pilot with Whitecarrot.io:
  • Candidates were waiting for 4+ weeks to get shortlisted and Bayzat was missing out on good talent. This was resulting in low shortlist to hire ratio
  • Growing dependency on leadership, hiring managers, and the core engineering team for shortlisting quality engineers and maintaining and reviewing Candidate Home Assignments
  • High dependence on some expensive and unreliable sourcing channels

Small steps towards big improvements 🐣

Once the pilot for a single role showed movement in the right direction, Bayzat leadership was quick to adopt Whitecarrot.io for the whole engineering organization. We were still in our early beta at this time.
Over the next few months, the talent team kept on adding new roles, collecting feedback from candidates, and iterating on how they use Whitecarrot.io’s powerful technology.

Bayzat’s winning formula 🏆

  • Making Candidate Experience their North Star 🌟
  • Best practices of Data-Driven Recruitment (check the key metrics here)
  • Continuous Collaboration of engineering and people teams

How did Bayzat use Whitecarrot.io?

integrations
Seamless Integration with Lever
Whitecarrot.io was seamlessly integrated with the existing Bayzat HR Tool Stack. While Lever does the heavy lifting, our platform is used to build exceptional candidate experiences.
Shows how recruiters can use their existing ATS and connect with Whitecarrot.io
Example of Whitecarrot.io's candidate experience
candidate experience
Seamless Integration with Lever
Building exceptional candidate experiences. Rated 4.93 out of 5 by more than 4000 candidates.
Shortlisting
Speed up shortlisting candidates
Improved both “Time to shortlist” and “Shortlist to Hire Ratio” using
  • Screening Quiz
  • Custom Questions
  • Video Questions
Read more: Data-Driven Recruitment
Example of curated skill-based quizzes
Example of role-based home assignment for engineering roles
Home Assignment
Save Engineering time
Reduced dependency on the engineering team by using Whitecarrot.io evaluators for
  • Creating and
  • Reviewing Home Assignment
  • Video Questions
Who are Whitecarrot.io evaluators?

Key Results

  • Hired 33 engineers across multiple roles in just 6 months.
  • 2x improvement in “Shortlist to hire ratio”
  • Reduced 20 engineering hours per hire.

At a glance

  • Hired nearly 22+ people across multiple roles in just 6 months
  • Improve shortlist to hire ratio by almost a
  • Reduced more than 40 hours per hire of time spent by the coreengineering team

Challenges at Bayzat

Candidate profiles were not getting shortlisted on time
There were profiles that were not getting shortlisted on time due to the large volume of applications coming in and having a strong employer brand. This resulted in missing out on good candidates in demand and the lack of an automated screening process to see if a candidate is a good fit.
Candidate shortlisting was a tedious process involving too many stakeholders
It was a tedious process involving stakeholders like CTOs, VPs, and core engineering team to review candidate applications. For engineering roles, in addition to dealing with product building of a hyper-growth startup, the engineering leadership and core team were spending a large chunk of their time on the recruitment process to avoid blocking the recruitment funnel and accomplish hiring goals
Quality of conversion was suffering
As per Bayzat, they would hire only 1 out of a pool of 3000 as they were missing a very good number at the top of the funnel.
Risk of high dropout in the recruitment funnel
There was a high risk of dropout in the recruitment funnel of good candidates, wherein it takes more than 2-3 weeks to process their applications, which results in bad candidate experience and chances were candidates looking for new job opportunities.

How did Bayzat solve these?

Using WhiteCarrot.io’s technology platform that sits on top of the existing platform, the recruiters at Bayzat were able to solve it in different ways:
A Data-Driven approach
Setting up benchmarks and implementing tools to measure metrics like time to hire and conversion rates.
MVP approach - think big but start small
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Putting Candidate First
Often times when we are not sure which improvement to prioritize, we just ask a simple question such as “what's the best experience for the candidates?”
ABOUT THE AUTHOR
Mridul Bajoria
CEO, Whitecarrot.io
industry
Health Insurance, HR & Payroll