Sales Engineer

Sales Engineers—sometimes called Technical Sales Engineers or Pre-Sales Engineers—bridge the gap between sales and technology, supporting the sales team with technical knowledge and solutions. Their primary responsibilities include:

Explaining Complex Products Simply: They translate complex technical information into clear business value for clients and prospects.
Product Demonstrations: Running live or virtual demos to showcase how a product can solve customer pain points.
Customer Needs Analysis: Engaging with customers to understand their challenges and proposing tailored solutions.
Collaboration: Working closely with both the sales and product development teams to relay customer feedback and optimize offerings.

Example: When a tech company pitches its AI platform to a large manufacturer, the Sales Engineer explains how the technology will integrate with existing systems and answers in-depth technical questions during meetings—making the deal possible.

Skills

Sales Engineering

CRM Software

Product Demonstrations

Technical Expertise, Communication Skills, Problem-Solving, Relationship Building, Time Management

Responsibilities

Job Title

Choose based on your candidate pool needs:

Specialized: Automation Solutions Sales Engineer
Broad: Sales Engineer

Job Summary

The Sales Engineer bridges technical expertise and sales, analyzing client needs, delivering product demonstrations, and designing solutions that fit customer requirements. This role ensures a seamless customer journey from first pitch to technical onboarding and supports revenue goals by aligning tailored solutions with business challenges.

Key Responsibilities

Deliver technical product demonstrations and presentations to prospective clients.
Analyze customer technical requirements and recommend optimal product solutions.
Collaborate with sales, product, and engineering teams to relay client feedback and implement improvements.
Respond to RFPs (Requests for Proposal) and provide documentation or proposals.
Support the sales cycle by acting as a technical liaison and trusted advisor.
Create solution designs and conduct proof-of-concept trials where needed.
Develop and maintain strong client relationships post-sale for ongoing support.

Requirements

Bachelor’s degree in Engineering, Computer Science, or a related technical field.
2–4 years of experience in a technical sales or sales engineering role.
Strong knowledge of [relevant technology/product] (customize as needed).
Excellent presentation and communication skills.
Demonstrated ability to solve complex customer problems with technology and business solutions.

Must Have

Prior experience as a Sales Engineer or technical sales professional.
Proven technical troubleshooting and consultative sales record.
Proficiency with CRM tools (e.g., Salesforce, HubSpot).
Ability to turn technical features into business benefits during customer interactions.

Soft Skills

Outstanding verbal and written communication
Customer relationship management
Analytical thinking and problem-solving
Time management across multiple deals or projects
Teamwork and ability to collaborate cross-functionally

Hard Skills

Product demonstration and solution selling techniques
Technical consultation for enterprise/B2B solutions
Familiarity with CRM and sales enablement software
Technical documentation and RFP response writing
Industry-specific technology know-how (e.g., software, hardware, automation)

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Technical Expertise, Communication Skills, Problem-Solving, Relationship Building, Time Management

Responsibilities

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