A compelling job brief should:
- Be clear and concise – Candidates should understand the role within 30 seconds of reading it.
- Highlight the impact – Show how this role contributes to company goals.
- Include specific keywords – This improves search engine visibility on job boards.
- Balance requirements and benefits – Ensure the role sounds attractive while being realistic.
Example:
“We are looking for a driven Acquisition Specialist to join our growing team. You will play a key role in identifying and securing new clients, driving revenue growth, and expanding our market presence in the technology, finance, and corporate services sectors.”
How Recruiters Can Create Effective Job Descriptions
Step-by-step for recruiters:
- Understand the role thoroughly – Speak with hiring managers to clarify goals, target markets, and performance expectations.
- Use role-relevant language – Avoid internal jargon that candidates may not recognize.
- Prioritize must-have skills – Separate essential skills from nice-to-have skills to avoid excluding great candidates.
- Incorporate measurable outcomes – Example: “Responsible for increasing client acquisition by 20% annually.”
- Add culture and growth opportunities – Mention training, career path, and flexibility if available.
Controlling Candidate Volume with Related Job Titles
The job title can drastically change the number and type of applicants.
To attract a smaller, specialized candidate pool:
- Corporate Client Acquisition Specialist
- Strategic B2B Sales Specialist
- Enterprise Account Acquisition Manager
To attract a larger, broader candidate pool:
- Sales Specialist
- Business Development Executiv
- Sales Representative
When to Use Each:
- Specialized titles – Use when you require niche skills, deep industry knowledge, or experience in a specific client segment.
Example: If hiring for a finance-focused acquisition role with complex deal structures, use “Corporate Client Acquisition Specialist. - Broad titles – Use when hiring multiple roles, training junior staff, or needing a quick fill with adaptable candidates.Example: When launching a new regional sales team, use “Sales Specialist” to capture a wider talent pool.
Job Title:
Acquisition Specialist (Also known as Sales Specialist, Sales Representative)
Job Summary:
We are seeking a motivated and results-driven Acquisition Specialist to identify, pursue, and secure new business opportunities. The role involves conducting market research, engaging potential clients, negotiating contracts, and overseeing the acquisition process from lead generation to closure. You will work closely with the sales and marketing teams to meet revenue targets and expand our market presence in technology, finance, and corporate services sectors.
Key Responsibilities:
- Identify and target potential clients using market research and networking.
- Develop and execute tailored acquisition strategies.
- Initiate and maintain contact with prospects through calls, meetings, and events.
- Negotiate terms, close deals, and ensure smooth onboarding.
- Track acquisition performance against set KPIs.
- Conduct due diligence and assess potential business risks.
- Maintain accurate and up-to-date CRM records.
Requirements:
- Bachelor’s degree in Business Administration, Marketing, or a related field.
- 2–4 years of experience in sales, client acquisition, or business development.
- Proven track record in meeting or exceeding sales targets.
- Familiarity with acquisition processes and financial analysis.
- Proficiency in CRM systems and MS Office tools.
Must-Have Skills:
- Acquisition Processes
- Market Research
- Negotiation
- Due Diligence
- Financial Analysis
Soft Skills:
- Communication Skills
- Analytical Thinking
- Negotiation
- Problem-Solving
- Attention to Detail
Hard Skills:
- CRM Software (e.g., Salesforce, HubSpot)
- Data Analysis Tools (e.g., Excel, Google Sheets)
- Proposal and Contract Drafting
- KPI Tracking and Reporting
