A strong job brief is both a marketing tool and an internal guide. To attract high-quality candidates, recruiters should ensure the job brief is:

1. Clear and Concise: Write in simple, straightforward language. Avoid jargon that may confuse candidates.
   
2. Impact-Oriented: Explain how the role contributes to company growth and team success.
   
3. Balanced: Focus on must-have requirements while keeping optional skills as “nice-to-have.”
   
4. Action-Oriented: Use dynamic phrasing such as “drive team coordination” instead of “assist in sales tasks.”
   
5. Candidate-Centric: Highlight career growth, learning opportunities, and role impact on the business.
   

Creating Effective Job Descriptions as a Recruiter

Recruiters can make job descriptions more effective by:

• Understanding the Role’s Purpose: Identify how this position supports business goals.
  
• Using Industry Keywords: Include relevant terms like “CRM software,” “sales strategy,” and “team coordination” to improve job board visibility.
  
• Writing with the Candidate in Mind: Emphasize what the candidate will accomplish, not just what the company needs.
  
• Adjusting for Audience: Tailor the tone—graduates may value training and mentorship, while experienced professionals seek leadership opportunities.
  

Job Title Strategy: Controlling Candidate Pool Volume

Job titles can be adjusted to manage candidate flow effectively.

To Attract a Small, Specialized Candidate Pool

Use precise titles that clearly define the scope of the role:

• Assistant Sales Manager – Technology Division
  
• Assistant Sales Manager – Retail Operations
  
• Assistant Sales Manager – Corporate Client Accounts
  

This approach is useful when hiring for niche industries or roles requiring specialized expertise.
Example: A SaaS company looking for candidates with B2B sales and CRM experience should use a specialized title to filter applicants effectively.

To Attract a Large Candidate Pool

Use broader job titles that appeal to a wider audience:

• Sales Manager
  
• Sales Team Leader
  
• Business Development Manager
  

This approach is best when building large candidate pipelines or expanding teams quickly across multiple regions.
Example: A retail company opening new stores in several locations can benefit from broader titles to increase application volume.

Job Title

Assistant Sales Manager

Job Summary

We are seeking a proactive and detail-oriented Assistant Sales Manager to support our sales team in driving business growth. The role involves coordinating daily sales operations, managing performance tracking, and maintaining strong customer relationships. Acting as the link between senior management and sales representatives, the Assistant Sales Manager ensures that strategies are effectively executed and targets are consistently met.

Key Responsibilities

• Assist the Sales Manager in achieving revenue and growth targets.
  
• Coordinate and oversee day-to-day sales team activities.
  
• Manage leads and customer interactions through CRM software.
  
• Prepare and analyze reports on sales performance, forecasts, and pipeline status.
  
• Train and mentor junior sales representatives.
  
• Collaborate with marketing teams to align sales and promotional strtegies.
  
• Handle client escalations and support long-term customer retention.
  

Requirements

• Bachelor’s degree in Business, Marketing, or related field.
  
• 2–4 years of experience in sales, preferably in technology, retail, or corporate services.
  
• Familiarity with CRM tools such as Salesforce, Zoho, or HubSpot.
  
• Strong reporting and analytical skills.
  

Must-Have Skills

• Experience supporting sales teams to achieve targets.
  
• Ability to prepare and present sales performance reports.
  
• Understanding of sales funnels and forecasting.
  

Soft Skills

• Communication Skills: Effective interaction with clients and team members.
  
• Organizational Skills: Ability to manage multiple priorities and deadlines.
  
• Problem-Solving: Skill in resolving customer or internal challenges quickly.
  
• Time Management: Strong ability to prioritize tasks efficiently.
  
• Relationship Building: Capability to maintain trust with customers and colleagues.
  

Hard Skills

• Sales Support: Coordinating tasks and assisting with sales execution.
  
• CRM Software Knowledge: Hands-on experience with platforms like Salesforce or Zoho.
  
• Sales Strategies: Knowledge of negotiation, upselling, and cross-selling techniques.
  
• Team Coordination: Managing and motivating team members.
  
• Reporting: Ability to create and deliver accurate sales reports.