A good job description balances clarity and attraction. Focus on:

1. Clarity
   Make the role understandable to any candidate. Avoid jargon and explain responsibilities in simple terms.
   
2. Accuracy
   Align the job description with what the role truly requires. Avoid adding skills that are not needed.
   
3. Search Engine Visibility
   Use keywords related to the role such as Digital Product Manager, Agile, UX, Product Roadmap, and User Research. This helps the posting appear in more job searches online.
   
4. Candidate Fit
   List must-have skills separately from good-to-have skills. Top candidates look for realistic expectations.
   
5. Role Impact
   Top candidates want to know how the role contributes to business success. Highlight measurable goals and responsibilities.
   

Title Strategy: Controlling Candidate Volume

Certain job titles attract too many applicants, while others may attract very few. Adjusting the title helps manage this.

To attract a small and more targeted candidate pool, use precise or niche role titles such as:
Digital Product Manager for Retail
Mobile App Product Manager
Senior Digital Product Strategist

To attract a large and broad candidate pool, use wider role titles such as:
Product Manager
Product Specialist
Product Lead

When to Use Broad vs Specialized Titles

Use a specialized title when the role requires very specific experience.
Example: If a company needs someone with experience building mobile applications, the title Mobile App Product Manager helps attract candidates with direct experience rather than generalists.

Use a broader title when the hiring goal is to explore a larger range of talent or when the exact specialization can be learned on the job.
Example: If the company is open to candidates from e-commerce, SaaS, or media, using Product Manager will attract a wider range of applicants.

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Job Title
Digital Product Manager

Job Summary
We are looking for a Digital Product Manager who will lead the strategy, planning, and execution of digital product initiatives. This role focuses on understanding customer needs, analyzing market trends, and guiding teams to build user friendly digital products. The ideal candidate is someone who enjoys solving problems, working with teams, and improving digital experiences.

Responsibilities

• Conduct research to understand customer needs and product opportunities
• Build and maintain a product roadmap with clear priorities
• Collaborate with design, development, and marketing teams
• Define product requirements and ensure successful delivery of new features
• Review product performance and make data driven improvements
• Support testing, feedback gathering, and product optimization activities
• Present product direction, goals, and progress to stakeholders

Requirements

• Experience working with digital products such as applications, platforms, or websites
• Ability to understand user needs and translate them into product actions
• Comfortable working with cross functional teams
• Familiarity with Agile product development practices
• Strong communication and decision making abilities

Must Have Skills

• Product roadmap planning
• Feature prioritization
• User research and analysis
• Digital product strategy

Soft Skills

• Strategic thinking
• Communication skills
• Analytical thinking
• Creativity
• Problem solving
  
  

Hard Skills

• Digital product development
• Agile methodologies
• User experience fundamentals
• Market research
• Product strategy