• Use a Clear, Recognizable Job Title: Select industry-standard titles candidates are searching for. Avoid jargon or overly creative titles that may confuse or deter applicants.
• Write a Concise, Impactful Summary: Summarize the role’s purpose and its impact on the company in 2–3 sentences. Highlight what makes your company unique and why someone should join your team.
• Showcase Company Culture and Values: Briefly describe your company’s mission, work environment, and any unique perks or benefits. Candidates are drawn to organizations that align with their values.
• Be Specific About Responsibilities: Clearly outline daily tasks, required tools, and performance metrics. Use bullet points for readability and avoid vague or generic language.
• Highlight Growth and Learning Opportunities: Mention career development prospects and how the role contributes to company goals.
• Use Inclusive, Accessible Language: Avoid gendered terms, acronyms, and internal jargon. Ensure the description is easy to understand for a broad audience.

How Recruiters Can Create Effective Job Descriptions

• Collaborate With Hiring Managers: Gather detailed information about the role’s actual tasks, required skills, and success metrics.
• Leverage Market Data: Use insights from similar roles in the industry to benchmark responsibilities, qualifications, and compensation.
• Optimize for SEO: Incorporate relevant keywords naturally to improve visibility in job boards and search engines.
• Regularly Update Descriptions: Refresh job postings as roles and expectations evolve to ensure ongoing relevance.
• Solicit Feedback: Review and refine descriptions based on candidate and hiring manager feedback to improve clarity and appeal.

Recommendations: Related Job Titles for SDR

To Attract a Small Candidate Pool (Specialized Titles):

• Outbound Sales Development Representative
• SaaS Sales Development Representative
• Enterprise Sales Development Representative

To Attract a Large Candidate Pool (Broad Titles):

• Sales Representative
• Inside Sales Representative
• Business Development Representative

Insight:

• Use Specialized Titles when seeking candidates with niche expertise or experience (e.g., “SaaS Sales Development Representative” for software companies). This filters applicants to those with relevant backgrounds, making screening easier.
• Use Broad Titles when you need a larger pool or are open to candidates with diverse backgrounds (e.g., “Sales Representative” for entry-level or high-growth hiring). This increases application volume and diversity.

Example:
A tech startup launching a new B2B SaaS product may use “SaaS Sales Development Representative” to attract candidates with software sales experience. A large call center expanding rapidly might use “Sales Representative” to maximize applicant numbers.

‍

Job Title

Sales Development Representative (SDR)

Job Summary

As a Sales Development Representative, you will be the first point of contact for prospective clients, responsible for generating and qualifying leads to build a robust sales pipeline. Your work will directly impact the company’s growth by connecting with potential customers, understanding their needs, and setting up opportunities for our sales team to close deals.

Responsibilities

• Research and identify potential leads using online tools, databases, and social media.
• Conduct outbound outreach via cold calls, emails, and LinkedIn to introduce the company’s solutions.
• Qualify leads based on defined criteria and assess their readiness to engage with the sales team.
• Schedule meetings or product demos for senior sales representatives or account executives.
• Maintain accurate records of all interactions in CRM software.
• Collaborate with marketing and sales teams to refine outreach strategies and messaging.
• Report on lead generation activities and pipeline progress to sales management.

Requirements

• Bachelor’s degree in business, marketing, or a related field (or equivalent experience).
• 1+ years of experience in a sales, customer service, or lead generation role preferred.
• Excellent verbal and written communication skills.
• Familiarity with CRM software (e.g., Salesforce, HubSpot).
• Ability to conduct research and analyze data to identify prospects.
• Strong organizational and time management skills.