How to craft a job brief that attracts top talent?
The job title should be clear and precise to attract the right candidates.
To attract a SMALL candidate pool (specialized talent): Use precise, specific job titles that reflect niche skills or experience.
Enterprise Account Executive
SaaS Account Executive
Strategic Account Executive
If you need someone with software industry experience for large enterprise clients, post “Enterprise SaaS Account Executive”. This attracts candidates with exactly the background you want, even if fewer apply.
To attract a LARGE candidate pool (generalist talent): Use broader, more general job titles.
Account Executive
Sales Executive
Client Relations Executive
If you’re growing the team and open to junior or diverse backgrounds, use “Sales Executive” or “Account Executive” to maximize applicant volume.
The job summary should provide a high-level overview of the role, the company, and the impact the role will have on the organization. It should be enticing enough to grab the attention of top talent.
A detailed list of responsibilities and requirements helps candidates understand what is expected of them. Include both technical skills (hard skills) and non-technical skills (soft skills).
Top talent seeks more than just a job; they want growth and a supportive culture. Highlighting your company’s culture and benefits can make your job description stand out.
Encourage candidates to apply by including a call to action at the end of the job description. Make it easy for them to understand how to apply and what the next steps are.
We are seeking a results-driven Account Executive to join our sales team. In this role, you will build and manage client relationships, identify sales opportunities, and drive revenue growth. You will act as the primary contact for clients, ensuring their needs are met while aligning solutions with business objectives.
Key Responsibilities
Develop and manage a portfolio of client accounts, ensuring high satisfaction and retention
Identify and pursue new business opportunities within target markets
Present, promote, and sell products/services to new and existing clients
Prepare and deliver tailored presentations and proposals to prospective clients
Negotiate contracts, pricing, and terms to close deals
Maintain accurate records of sales activities in the CRM system
Collaborate with internal teams (e.g., Marketing, Product) to meet client needs
Analyze sales data to improve strategies and performance
Meet or exceed monthly and quarterly sales targets
Requirements
Bachelor’s degree in Business, Marketing, or related field (preferred)
2+ years’ experience in sales, account management, or client relations (preferably B2B)
Proven ability to meet sales targets and build lasting client relationships
Familiarity with CRM software and sales processes
Strong negotiation and communication skills
Must-Have Skills
Soft Skills
Communication: Ability to clearly articulate value to clients and internal teams.
Negotiation: Skilled in securing mutually beneficial agreements.
Relationship Building: Develop trust and rapport with clients quickly.
Problem-Solving: Address client issues and create solutions.
Time Management: Prioritize workload efficiently in a fast-paced environment.
Hard Skills
Account Management: Managing multiple clients and complex accounts.
Sales Strategies: Applying best practices in lead generation and closing deals.
CRM Software: Experience using platforms such as Salesforce or HubSpot.
Client Relations: Maintaining and growing customer accounts.
Data Analysis: Interpreting sales data to guide business decisions.
