A strong job brief helps candidates quickly understand what the role offers and what the company expects. It should be clear, easy to scan, and focused on outcomes rather than vague responsibilities.

A compelling job brief includes:

• A clear role title aligned with market standards
  
• A short, impactful summary that highlights mission and impac
  
• Key responsibilities written in simple, practical language
  
• Clear requirements including skills, experience, and must-haves
  
• A tone that reflects the company’s culture (example: innovative, customer-focused, growth-driven)
  

A job brief should answer three basic candidate questions:

• What will I do here?
  
• What makes this role important?
  
• Am I the right fit?
  

How Recruiters Can Create an Effective Job Description

A job description becomes effective when it is aligned with:

• Business priorities (what the company needs from this role)
  
  
• Market expectations (what candidates expect to see)
  
  
• Clear skills and outcomes (instead of generic tasks)
  

Recruiters can work with hiring managers by:

• Asking: “What does success in the first 90 days look like?”
  
• Clarifying measurable outcomes rather than writing vague bullet points
  
• Including language that explains “why this role matters”
  

Example:

Instead of writing
✔️ “Manage product features.”
Write
⭐ “Define and prioritize product features based on customer insights and business goals.”

This type of phrasing attracts experienced Product Managers who understand ownership and impact.

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Job Title Strategy: How to Control Candidate Volume

Using the right job title helps manage applicant volume and quality.

To attract a smaller, more specific candidate pool, use precise titles such as:

• Senior Product Manager
  
• Digital Product Manager
  
• Category Product Manager
  

These titles attract niche, experienced, or highly skilled candidates.

To attract a larger, broader candidate pool, use general titles such as:

• Product Manager
  
• Associate Product Manager
  
• Product Lead
  

These titles bring more applicants, including those early in their career or transitioning into product management.

Job Title : Product Manager

Job Summary

We are looking for a Product Manager who will help shape the future of our product. This role involves understanding customer needs, analyzing market trends, and working with engineering, design, and business teams to deliver valuable and successful features. The ideal candidate is analytical, collaborative, and driven by creating meaningful product experiences that support business growth.

Key Responsibilities

• Define the product roadmap based on business priorities and customer needs.
• Translate ideas into clear product requirements and user stories
• Collaborate with engineering, design, marketing, and operations teams to deliver product improvements
• Conduct market research and analyze product data to support decision making.
• Track product performance and suggest improvements using customer insights and metrics.
• Support product launches and ensure teams are aligned with timelines and expectations.
• Ensure features deliver measurable value aligned with business goals.

Requirements

• Bachelor's degree in Business, Technology, Engineering, Marketing, or similar field.
• 2 to 6 years of experience in product development, product ownership, or project roles.
• Experience working with cross functional teams (engineering, design, marketing, or operations).
• Strong understanding of product development lifecycle and user behavior.

Must Have

• Experience creating product requirements and roadmaps
• Familiarity with digital products, user journeys, or marketplace platforms
• Strong ability to interpret data and make evidence-based decisions

Soft Skills

• Strategic thinking
• Leadership and collaboration
• Communication and storytelling
• Critical thinking and problem solving
• Ability to simplify complex ideas for diverse teams

Hard Skills

• Product lifecycle management
• Market research and competitor analysis
• Product strategy and prioritization
• Cross-functional collaboration
• Data interpretation, reporting, and requirement writing

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