Understanding the role {role_name}.

What does a {role_name} do?

An Acquisition Manager is responsible for identifying, pursuing, and securing new business opportunities for the company. They focus on building relationships with potential clients, closing deals, and expanding the company’s market presence.

Key Responsibilities:

  • Identifying Prospects – Using market research and networking to find potential customers.
  • Pitching Solutions – Presenting products or services in a way that aligns with client needs.
  • Negotiating Deals – Managing pricing, terms, and contracts to reach mutually beneficial agreements.
  • Tracking Sales Performance – Monitoring targets and performance metrics to ensure goals are met.

Example: In a technology firm, the Acquisition Manager might secure a contract with a major corporation to implement the company’s software across all branches.

Actionable Insight: Think of this role as the “growth driver” — they actively bring in revenue and help the company capture more market share.

Why hire a {role_name}?

Importance in Today’s Market:
In competitive industries like technology, finance, and corporate services, companies need skilled professionals who can generate consistent business growth. According to LinkedIn’s Future of Skills Report, sales and business development roles remain in the top 10 most in-demand skills globally.

Contribution to Success:

  • Brings in new revenue streams.
  • Expands customer base in targeted markets.
  • Strengthens brand presence through networking and partnerships.

Benefits of Hiring an Acquisition Manager

  • Revenue Growth – Can directly increase annual sales by 15–30% with the right strategies.
  • Market Expansion – Opens access to new client segments and geographies.
  • Competitive Advantage – Keeps the company ahead by securing high-value clients before competitors.
  • Client Retention – Builds strong relationships that encourage repeat business.

What are the signs that you need a {role_name}?

When to Hire:

  • Your sales pipeline is drying up, and you’re relying only on existing clients
  • Competitors are winning more deals than your team.
  • Expansion plans require entry into new markets.

Team/Business Struggles That Signal the Need:

  • Overloaded sales team with no one focusing on new leads.
  • Inconsistent monthly revenue growth.
  • Lack of structured acquisition strategies.

Basic terminologies that a recruiter should be familiar with

Essential Terms:

  • Lead Generation – Finding potential customers who may be interested in your product.
  • Conversion Rate – The percentage of leads that turn into paying clients.
  • Pipeline – The visual tracking of sales opportunities from first contact to closing.

Role-Specific Terms:

  • Acquisition Strategy – The plan for targeting, approaching, and converting new clients.
  • Due Diligence – Research and verification before closing a deal, often for partnerships or large contracts.

Reference Links for Additional Learning:

"Plan your hiring" – Check out our hiring plan and headcount plan tools.

Frequently Asked Questions?

What industries are hiring Acquisition Managers?

Technology, finance, and corporate services are leading industries, but demand also exists in manufacturing, real estate, and healthcare.

How do Acquisition Managers contribute to team projects and collaboration?

They provide the leads and client relationships that drive projects forward, often coordinating with marketing, product, and operations teams to meet client needs.

What are the most common challenges faced by Acquisition Managers?

Dealing with long sales cycles, adapting to market changes, and maintaining client interest in highly competitive environments. Strong negotiation and relationship-building skills help overcome these challenges.