Title: New Market Entry Acquisition Strategy Proposal

Objective: To assess the candidate’s ability to research, strategize, and present an actionable acquisition plan for entering a new market segment.

Requirements:

• Choose a specific industry (Technology, Finance, or Corporate Services).
  
• Identify the target market and customer profile.
  
• Outline a 90-day acquisition plan including:
  
  • Market research insights
    
  • Acquisition channels to prioritize
    
  • KPI targets and tracking methods
    
  • High-level budget estimation
    

Time Frame:

• 48 hours to complete the assignment.
• Submit in PDF or presentation format (max 6 slides or 2–3 pages).

1. Question: How would you prioritize acquisition channels for a new market with limited brand presence?
   
   • Expected Answer: Prioritize channels based on market research, ROI potential, and customer behavior patterns in the target market.
     
   • Sample Answer: “For a UAE tech market entry, I’d focus on LinkedIn Ads and direct B2B outreach for higher ROI, supported by targeted industry events.”
     
2. Question: How would you estimate the acquisition cost for the first 100 customers?
   
   • Expected Answer: Calculate based on channel costs, expected conversion rates, and total marketing spend.
     
   • Sample Answer: “If LinkedIn Ads cost $5 per click with a 2% conversion rate, the CAC would be $250 per customer, requiring $25,000 for 100 customers.”
     
3. Question: How would you measure success after the first 90 days?
   
   • Expected Answer: Use predefined KPIs like leads generated, conversion rate, revenue, and CAC vs. LTV.
     
   • Sample Answer: “Success would be 150 qualified leads, 15% conversion, CAC under $300, and initial deals covering at least 30% of the acquisition cost.”