A compelling job brief should clearly communicate the role’s purpose, responsibilities, and career benefits — without overwhelming candidates with jargon or unnecessary complexity.
Key elements to make your job brief stand out:
- Start with a strong hook – Explain why this role matters to your company’s growth.
- Example: “Join our dynamic sales team to drive revenue growth and expand our market footprint in the technology and finance sectors.”
- Highlight impact – Show how the role contributes to company goals.
- List must-have skills clearly – Avoid “wish lists” of every possible skill.
- Mention growth opportunities – Candidates are more likely to apply if they see a path for career development.
- Be transparent about location, salary range, and flexibility – Transparency increases quality applications.
Creating an Effective Job Description as a Recruiter
An effective job description is both clear and strategic:
- Clear – Easy to read, avoids internal jargon, and provides accurate information about the role.
- Strategic – Optimized for search engines (SEO) and job boards to increase visibility.
Recruiter’s checklist for writing job descriptions:
- Use keywords candidates search for (e.g., “Sales Manager,” “Acquisition Specialist”).
- Keep paragraphs short and use bullet points for responsibilities and requirements.
- Write for your target audience — non-technical for a sales role, technical for engineering roles.
- Include application CTA at the end (“Apply today and help us grow!”).
Controlling Candidate Volume with Job Titles
The job title directly impacts how many and what type of candidates you attract.
To attract a smaller, more specialized pool: (Precise titles target niche candidates)
- Corporate Client Acquisition Manager
- Strategic B2B Acquisition Lead
- Enterprise Sales Acquisition Specialist
To attract a larger, broader pool: (Broad titles appeal to more candidates)
- Sales Manager
- Business Development Executive
- Account Manager
When to Use Which:
- Specialized Titles – When hiring for roles that require deep industry knowledge or niche skills.
Example: Hiring for a finance-sector acquisition role — use “Corporate Client Acquisition Manager” to attract candidates with relevant experience.
- Broad Titles – When you need to fill positions quickly or have multiple openings.
Example: Launching a new sales office — use “Sales Manager” to attract a wider range of applicants.
Job Title:
Acquisition Manager (also known as Sales Manager, Sales Executive)
Job Summary:
We are looking for an Acquisition Manager to drive business growth by identifying, pursuing, and closing high-value sales opportunities. You will build strong relationships with prospective clients, create tailored acquisition strategies, and collaborate with internal teams to deliver exceptional customer experiences. This role is critical to expanding our market presence in technology, finance, and corporate services sectors.
Key Responsibilities:
- Identify and target new business opportunities through market research and networking
- Develop and execute effective acquisition strategies tailored to industry and client needs.
- Present and promote products/services to prospective clients.
- Lead contract negotiations, ensuring mutually beneficial agreements.
- Maintain accurate sales pipeline reports and track KPIs.
- Collaborate with marketing, finance, and operations teams to ensure smooth deal execution.
- Conduct due diligence and financial analysis for large-scale acquisitions.
- Monitor industry trends to stay ahead of competitors.
Requirements:
- Bachelor’s degree in Business Administration, Marketing, or related field.
- 3–5 years of experience in sales, acquisition, or business development.
- Proven record of meeting or exceeding sales targets.
- Strong understanding of acquisition strategies and financial analysis.
- Excellent communication and negotiation skills.
Must-Have Skills:
- Acquisition strategy developmen
- Market research and analysis
- Negotiation and closing skills
- Due diligence and compliance knowledge
- Financial analysis
Soft Skills:
- Communication Skills – Able to explain complex deals in simple terms
- Negotiation – Persuasive without being pushy.
- Analytical Thinking – Able to interpret data for informed decision-making.
- Problem-Solving – Can quickly adapt when a deal hits obstacles.
- Strategic Thinking – Plans long-term moves to align with company goals.
Hard Skills:
- Proficiency in CRM tools (e.g., Salesforce, HubSpot).
- Advanced MS Excel for financial modeling.
- Understanding of acquisition contract structures.
- Data analysis for market segmentation.
- Familiarity with industry regulations in technology, finance, or corporate services.
