Understanding the role {role_name}.

What does a {role_name} do?

Sales Representatives (also called Sales Executives, Field Sales Reps, Tele-Sales Executives, Sales Team Leaders, Sales Operations Executives, Sales Analysts, or Sales Strategy Analysts) are the front-line revenue drivers of an organisation. Day-to-day they:

  • Find and qualify leads through cold calls, emails, field visits, social outreach and inbound enquiries.
  • Present, promote and demo products or services, tailoring the pitch to each buyer’s needs.
  • Negotiate pricing and terms to close deals, working toward monthly or quarterly revenue targets.
  • Maintain customer relationships to upsell, renew or cross-sell after the first sale.
  • Update the CRM with lead, opportunity and pipeline data, producing accurate forecasts for management.
  • Collaborate with marketing & product teams to relay market feedback and refine go-to-market strategy. 

Why hire a {role_name}?

Hiring a Sales Representative helps your organization directly boost sales and revenue growth. They bring specialized expertise in customer interaction, product knowledge, and market understanding, ensuring that your products or services reach the right audience. Additionally, Sales Representatives foster strong customer relationships that lead to repeat business and long-term customer loyalty.

Benefits of hiring a Sales Representative:

  • Increased sales revenue through targeted selling strategies.
  • Improved customer relationships and satisfaction.
  • Enhanced market presence and competitive positioning.
  • Efficient lead generation and qualification.
  • Valuable customer insights and feedback.
  • Time-saving, allowing management to focus on strategic planning.

What are the signs that you need a {role_name}?

  • Your sales growth is stagnant or declining.
  • Existing staff are overwhelmed with managing leads and sales processes.
  • You lack a consistent sales process or strategy.
  • Customer retention rates are declining.
  • New products or services need a targeted market introduction.

Basic terminologies that a recruiter should be familiar with

  • CRM (Customer Relationship Management): Software used to manage interactions with customers and potential customers.
  • Lead Generation: Identifying and cultivating potential customers for a business's products or services.
  • Sales Funnel: The journey a customer takes from first interaction to purchase.
  • Conversion Rate: Percentage of leads turning into actual sales.
  • Cold Calling: Reaching out to potential customers without prior contact or relationship.

Reference Links for Additional Learning

  1. What is CRM?
  2. What is a sales funnel?

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