Title: Sales Pitch Preparation

Objective: Evaluate the candidate’s ability to effectively present and communicate product benefits and handle objections.

Requirements:

• Create a 5-minute sales pitch for a designated product.
• Address potential objections and demonstrate negotiation skills.
• Provide a brief Q&A session post-pitch.

Time Frame: 48 hours to prepare; 5-minute live or recorded presentation.

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1. Question: How would you handle objections regarding product pricing?
   Expected Answer: Candidate provides clear methods for addressing pricing concerns, demonstrating empathy and reinforcing product value.
   Sample Answer: "I would acknowledge the concern about pricing, reinforce the value and benefits of our product, and compare it positively with competitors to justify the cost."
2. Question: Can you explain your approach to identifying customer needs during a sales pitch?
   Expected Answer: Candidate should detail active listening, asking relevant questions, and customizing responses to customer needs.
   Sample Answer: "I start by asking targeted questions about the customer's pain points, listen actively, and then tailor my pitch to directly address those specific needs."
3. Question: What techniques do you use to effectively close a sale?
   Expected Answer: Clear explanation of specific closing techniques, such as summarizing benefits, creating urgency, or proposing a trial.
   Sample Answer: "I often use the summary close, reiterating key benefits and confirming understanding before directly asking for their commitment."

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