How to craft a job brief that attracts top talent?
The job title should be clear and precise to attract the right candidates.
To attract a smaller, specialized candidate pool, use precise titles like:
Sales Strategy Analyst
Sales Operations Executive
Sales Development Analyst
To attract a larger candidate pool, use broader titles like:
Sales Representative
Sales Executive
Tele-Sales Executive
Use specialized titles when seeking candidates with specific skills, experience, or industry knowledge, reducing the volume but increasing quality. Use broader titles when you aim for a larger applicant pool, providing greater flexibility in choosing talent.
The job summary should provide a high-level overview of the role, the company, and the impact the role will have on the organization. It should be enticing enough to grab the attention of top talent.
A detailed list of responsibilities and requirements helps candidates understand what is expected of them. Include both technical skills (hard skills) and non-technical skills (soft skills).
Top talent seeks more than just a job; they want growth and a supportive culture. Highlighting your company’s culture and benefits can make your job description stand out.
Encourage candidates to apply by including a call to action at the end of the job description. Make it easy for them to understand how to apply and what the next steps are.
Sample job description for {role_name}
Job Title:
Sales Representative
Job Summary:
We are seeking a dynamic Sales Representative to actively seek out and engage customer prospects. Your goal is to generate new sales opportunities, close deals, and build long-term customer relationships.
Requirements:
Proven experience as a Sales Representative or similar role
Familiarity with CRM software
Excellent selling, negotiation, and communication skills
Strong ability to establish and maintain client relationships
Highly motivated and target-driven with a proven track record in sales
Responsibilities:
Present, promote, and sell products/services using solid arguments to prospective customers
Establish, develop, and maintain positive business and customer relationships
Achieve agreed-upon sales targets and outcomes within schedule
Coordinate sales efforts with team members and other departments
Analyze the territory/market potential and track sales
Provide management with reports on customer needs, problems, interests, competitive activities, and potential for new products and services
